Privacy Policy

Last updated: December 2, 2025

At Priority Footwear, we are committed to protecting your privacy. We provide clinical footwear evaluations, therapeutic shoe fittings, custom orthotics, and insurance processing services. This Privacy Policy explains what information we collect, how we use it, and how we keep it secure.

If you have any questions, you can contact us anytime using the information at the bottom of this page.

Information we collect

We collect the minimum information needed to provide you with safe and effective care. This may include:

Personal Information

  • Name

  • Date of birth

  • Address

  • Phone number

  • Email address

Clinical and Service Information

  • Foot evaluations and measurements

  • 3D foot scans

  • Provider prescriptions

  • Notes from your fitting and follow up visits

  • Insurance Information

  • Insurance provider

  • Eligibility details

  • Documentation required for Medicare or private insurance

Payment Information

  • Payment type

  • Billing details

  • Transaction history

Website Information

  • Form submissions

  • Appointment requests

  • Cookies or analytics data (non identifiable)

We do not knowingly collect information from children under 18 without parental or guardian consent.

How we use your information

We use your information to:

  • Provide evaluations, fittings, and footwear services

  • Submit documentation to your healthcare provider for required approvals

  • Verify insurance eligibility and process claims

  • Communicate appointment reminders and updates

  • Maintain accurate service and medical records

  • Improve our services, website, and patient experience

  • Meet legal, regulatory, and insurance requirements

We only collect information that is relevant to your care and service.

How we share your information

We do not sell your information. We may share it only when necessary to provide your care or meet legal requirements.

We may share information with:

  • Your healthcare providers (for prescriptions or required documentation)

  • Medicare or your insurance carrier

  • Orthotic labs that fabricate custom devices

  • Technology partners who support our secure systems

  • Regulatory agencies, if legally required

All partners and vendors must follow strict privacy and security standards.

Your rights

You have the right to:

  • Access your records

  • Request corrections

  • Ask for limits on how your information is used

  • Request confidential communications

  • Receive a copy of this Privacy Policy

  • File a complaint without fear of retaliation

To request any of these rights, contact us using the information below.

Data security

We protect your information through:

  • Secure electronic medical record systems

  • Encrypted data transmission

  • Access controls and authentication requirements

  • Staff training on privacy and HIPAA compliance

Although no system is 100 percent guaranteed, we use industry standard measures to safeguard your data.

Retention of information

We keep records for as long as required by federal and state law, insurance regulations, or as needed to support ongoing patient care.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date listed at the top.

Contact us

If you have questions about this Privacy Policy or your information, please contact:

Priority Footwear

10240 SW Nimbus Ave Ste L1

Portland OR 97106

1-866-557-3478

info@priorityfootwear.com